The reason you are reading this article is that you either want to learn more about Digital Marketing or are looking at options for career growth as a professional. Well whatever the reason may be, you’ve landed on the right page!
According to a report published by the Internet and Mobile Association of India (IAMAI) and market research firm IMRB in Feb’18, The number of internet users in India is expected to reach 500 million by June 2018. The report also finds that an estimated 281 million Internet users in India, access the internet daily.
Now that you have had a look at the above numbers, you can easily assess that there has been a huge growth in the Internet user base, this means more jobs in the Digital Marketing areas. So, if you are bored with your routine job of marketing, sales or BPO, and your career doesn’t seem to peak then read on.
Today the companies aren’t looking for traditional marketers as they too have jumped on the bandwagon of going digital. Besides having their own websites and social media presence, many of them have also created their mobile apps. This means that companies still want your valuable skills, you might just need to turn them digital. The proof of this can be found when you search for the Digital Marketing roles on job portals like Naukri, LinkedIn, Monster etc.
However, the good news is that this is a field where one doesn’t need theoretical knowledge instead practice is what makes one perfect. So, if you are looking to make a career switch then here are few things you need to know-
- While you are still contemplating the switch, you could start your own Blog. This would give you an idea about how to deal with content that works with the audience, as content is key when it comes to digital platforms.
- If one of the reasons you want to work in this field is because of your love for Social Media then you should give it a try, all you need to do is keep yourself active on SM and post material that’ll start a conversation.
- There are various departments within this field. One can choose any one depending upon their interest and learn that thoroughly to become an expert in one niche. To learn more about it in detail continue reading.
- Tired of feeling like an owl, working in night shifts at BPOs. Then it can’t get better than this, most of the Digital agencies are day shifts and have five-day work week.
- To top it all, they have better career opportunities than traditional marketing, sales or BPO roles. The industry provides you with rapid growth, job security and a quick rise in the pay package. One can move up the ladder quickly and earn around 7-10 lakhs per annum with an experience of 5+ years.
As talked about earlier, here are the different positions available for those seeking a career in Digital Marketing:
- Digital Marketing Manager
Experts in this position are in huge demand by companies. As a digital marketing manager, one will be required to lead the digital team and would report to the VP of marketing. They are responsible for merging the various elements of digital marketing, to make and execute an efficient integrated campaign.
The salary range is from INR 15-20 Lakhs per annum. It can go up to 40+ Lakhs in certain companies and get you a minimum of 8 lakhs in small startups. If you have 5+ years of experience or projects that prove your expertise in the digital field, then you’d be hired easily.
- Content Marketing Manager
As someone in this position one has the key responsibility of ensuring the content produced is relevant to the brand and can strike a chord with their target audience. They must manage the blog, guest blogging, email communications, sales page copywriting, drip marketing campaigns, e-book publications, a little bit of PR and video marketing. Some other duties include managing a team of content writers, freelancers or being a solo contributor.
This position will get one an average of INR 10-15 lakhs per annum. It would however require 3-5 years of experience as content writer.
- Content Writers
The content writer needs to develop and create content for all digital channels including company websites, blogs, online communication, email and other digital properties. The ideal candidate should be an exceptional writer who is capable of – creating engaging and fact-filled content, writing bulleted lists, using keywords and incorporating embedded links wherever possible.
They are also expected to communicate effectively with clients, meet strict deadlines, follow editorial guidelines from different clients and, if they are freelance writers, manage their own time. The average salary range is INR 2-6 lakhs per annum.
- Inbound Marketing Manager
The role of an inbound marketer overlaps with that of content marketer. This is because one of the inbound marketing strategies is content marketing. Even though the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager focuses on the execution of that strategy.
To clearly define the role, one can say that their key responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are some of the other important components that they must manage. The salary range is from INR 2-4 lakhs per annum.
- Social Media Marketing Experts/Specialists
Some of the tasks to be performed by them include spreading their content through various social media platforms, increasing the audience engagement on those platforms and most importantly managing the paid advertising. They are supposed to stay updated on the latest features added by various social media platforms like Facebook, YouTube, Twitter etc. The salary range is from INR 2.5-3.5 Lakhs per annum.
- Search Engine Marketers
As a search engine marketer, you’ll report to digital marketing manager. The main aim is to get as many leads and clicks as possible using the given marketing budget. For doing so, the work is involved is keyword research, analysis, bid management, ad copywriting and split testing the ad campaigns.
Search engine marketing is one of the most crucial aspects of digital marketing. It is broadly used to define marketing via the search engines, but since Google is the widely used search engine it mostly just refers to marketing via Google AdWords.
While bigger companies have a team dedicated to Search Engine Marketing. In many small companies, this work is either handled by the digital marketing manager himself or outsourced to an agency for a fee. The average salary is around INR 3.5 lakhs.
- Search Engine Optimizer (SEO Executives)
A good search engine optimizer can save the company a lot of money by bringing in free traffic from Google instead of spending on Google Adwords campaign. The job role involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed and managing duplicate content. They report to digital marketing managers and mostly work as individual contributors rather than in teams. The salary range for freshers in the field is INR 15-25K monthly.
After having explained everything above, you should now be able to understand that Digital Marketing opens a wide array of job opportunities, that too with very attractive salary packages. You could also start your own business or earn independently as a freelancer.
Learning Digital Marketing is affordable, and you can get your Return on investment (ROI) in a very quick span of time. We invite you to join Gyaan Plant, one of the top digital marketing training institutes in Hyderabad. Remember the clock is ticking, so hurry up and get ready to climb up the ladder with a better paying career in the new age marketing- Digital Marketing!