Affiliate Marketing

Affiliate Marketing

Affiliate Marketing

What is Affiliate Marketing?

Affiliate Marketing is an internet marketing channel in which advertisers (or companies who offer a product or service) pay publishers on a pay-for-performance basis. So, unlike Google AdSense, you don’t earn anything for clicks. You’re only paid for results which could be a sale or a lead (user fills a form and complete registration). In this, as advertisers pay only for results it’s a win-win situation as they don’t have to shell out a large amount of money in Banner Advertising or Pay-Per-Click Networks like Google AdWords, Microsoft adCenter or Yahoo! Search Marketing where the results are not guaranteed.

Learning modules:

  • Definition & Terms
  • Publisher (Affiliate Marketer)
  • Advertiser (Merchant)
  • Pay Per Click (PPC), Pay Per Lead (PPL), Pay Per Sale (PPS)
  • What is an affiliate network?
  • How Does it Work?
  • How to add resources?
  • What is targeted traffic?
  • What is a landing page?
  • How to add affiliate landing pages?
  • What do your affiliates see?
  • What are the compensation methods in it?
  • What are the advantages for merchants in affiliate marketing?
  • What is the difference between multi-level marketing and affiliate marketing?

 

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